Indicators
The Most Used Channels by Cryptocurrency Holders for Discovering Brands to Purchase Items for Their Business or Departments, 2019
How cryptocurrency holders are discovering brands in a business-to-business context, Cryptocurrency holders are more trend fixated than other investors, which influences how they come across new brands. In absolute terms, search engines, followed by recommendations from colleagues and contacts are the most important sources. This is typical, although cryptocurrency holders’ use of search engines is …
Indicators
TV Ads, Recommendations & Search Engines Are the Top Discovery Channels Used by Beauty Fans, 2017 | GlobalWebIndex
Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. TV ads, personal recommendation, and search engines are the top three discovery channels used by the beauty fans with a rate of …