Tag: Digital Video Advertising

The B2B customer journey is often much more complicated than the B2C path to purchase. Technology companies and data providers have needed to upgrade their platforms to deliver the kinds of lead-generation and content-focused campaigns that are necessary for B2B campaign success. Programmatic marketing is an automated bidding on advertising inventory in real time, for the …

Original digital video content refers to programming not advertising that is professionally produced specifically for digital/online consumption. Ad spending on original digital video programming has been climbing rapidly in recent years and looks set to continue doing so, as advertisers eye the attractive profile of original digital video audiences. ODV viewers reported a higher level …

More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education. The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan: Be mobile-minded: Viewers who watched an ad twice on mobile had a significant lift …

There is a noticeable, ongoing and strong growth of digital video. Advertisers are spending on average more than $9 million annually for their brand’s digital video ads, representing a 67% increase from 2 years ago. Check the summary of results below to examine ad spending trends in digital/mobile video, original digital video, native advertising, cross-platform …

There is an enormous growth in the digital video interest along with social spend. That makes marketers depend on digital video along with social platforms in advertising, however, there are some challenges agencies may face. Most of the agencies are focusing on their digital spend on mobile, digital video and paid social media: 24% of …

The opportunities to reach video viewers and also the challenge across traditional TV & digital video platforms due to consumers’ behavior shifts are increasing constantly. But all videos developments provide more opportunities for brands and marketers to connect with consumers. To gain more knowledge about the growth and value of video in reaching, engaging and …

To explore the best channel for your digital marketing strategy and ad spend, you should preview what today and tomorrow hold for TV & digital video, TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets. The growing popularity of mobile devices is leading viewers to spend more time …

An Eye-Tracking Study provided by Ipsos & Google in 2016, with US consumers to understand the difference in attention paid to TV advertising & YouTube mobile advertising in a natural viewing environment. By separating into 2 groups, the TV Viewers were tasked with wearing eye-tracking glasses for at least 90 minutes during their regular TV …