DATA-DRIVEN MARKETING TRENDS 2024 In today’s digital landscape, utilizing data is more than just a competitive edge—it’s essential for marketers striving to stay ahead and adapt to their audience’s changing needs.” – Neil Patel, Digital Marketing Expert. Data is the foundation of effective marketing. Every year, marketers increasingly focus on leveraging data to create personalized …
Today, brands are inundated with data from a wide range of sources, including social channels, comments, reviews, surveys, and any other bit of social web insight to market intelligence. Fortunately, brands have found that market and consumer intelligence captured using next-generation AI cuts to the chase, offering a hybrid approach that reveals precise and category-defining …
As obvious digital media will continue to drive a remarkable amount of advertising growth in 2020. This report talks about the global digital ad trends for 2020, keep on reading to find out more. Global Digital Ad Trends in 2020: Projected US Digital Ad Spend It is mentioned that the summer Olympics and US presidential …
“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …
This research is conducted by Econsultancy in partnership with Adobe, that explores the digitally driven opportunities and challenges facing organizations from the perspective of IT professionals. Here are some of the main insights mentioned in the research, The Top Three Organizations Priorities of Success in 2018: Security of business and customer data is ranked as …
Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …
Digital has a key role to play in addressing some of the most pressing challenges facing the middle east region—from food security and water wastage to ensuring security in countries. As countries across the region develop and roll-out ever broader digital strategies, the following 5 trends will play a vital role in unleashing innovation and …