When it comes to media monitoring, from the client’s perspective, one of the biggest challenges about switching to a new media monitoring service is having to train new staff to learn how to use it and to integrate it into their PR tech stack. Therefore, when companies switch to using media monitoring they have to …
Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Thus, Improving Business awareness and connecting better with customers. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get …
When it comes to communications platforms that are predicted to grow in relevance in the future, pictures tell the story. YouTube and Instagram, whose popularity is based on photographs and videos, are projected to be the big winners in an era of decreasing attention span. Social media use has increased among consumers around the world, …
Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get you five-star reviews on Google and Amazon. Ultimately, …
We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …