Guides
Time to Change Channels and Your Cross-Channel Strategy | Adobe Experience Cloud
Today’s Marketing Landscape Marketers today are connecting with leads through more channels than ever. The digital era has made the business purchasing process intricate and sometimes challenging to navigate. Prospective customers interact with an average of 7.9 touchpoints before making a decision. They might discover a product on social media, download a white paper, attend …
Indicators
Reach & Frequency Measurement is The Most Important Marketing & Measurement Technology in The USA at a Rate of 82%, 2018 | Nielsen
It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why …