Tag: Digital Marketing Trends

Today, brands are inundated with data from a wide range of sources, including social channels, comments, reviews, surveys, and any other bit of social web insight to market intelligence. Fortunately, brands have found that market and consumer intelligence captured using next-generation AI cuts to the chase, offering a hybrid approach that reveals precise and category-defining …

Voice search engine optimization and artificial intelligence are concepts that have witnessed its usefulness just a few years back. These digital marketing trends have been the most innovative trends to date that are employed by most business owners of the current times. These help in keeping businesses highly competitive in the present online landscape. This …

Sound of whipping the pages continues, and it stops at the calendar year 2020. What?? Is 2020 already here? Well, yes… Just a few days and you would be entering a new era of technology innovation comforting the human emotions. The global village that is effortlessly connecting people, cultures, and traditions by providing them swift …

Digital marketing has become an essential part of any business’ operations. Thanks to the internet and smartphones, millions of people all over the world have access to the online world. Without it, it’s likely that businesses would end up lagging behind and be overtaken by the competition. Having said that, being up-to-date when it comes …

Marketing is taking on a leading role in digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile-optimized measures but now also incorporates the …

Marketing objectives are goals set by a business when promoting its products or any object, the marketing strategy set in order to achieve the overall organizational purposes. Surveyed marketers reported that sales leads are one of the top marketing objectives in 2018 with a rate of 67%, while leads to customers are ranked as the second high priority objective with …

There was a time not too long ago when digital marketing was all about advertising and “push” messaging.. e.g., online ads, promotional emails & sales campaigns not anymore. In these days, nearly a third of marketer’s (29%)  say content marketing will be one of their top 3 most important activities in the coming year. Coming …