Tag: Digital Marketing Tools

No one ever said web design is a walk in the park. Whether you’re an experienced or new designer, you’re no stranger to the multi-layered process of building and deploying websites. Another thing that everyone agrees on is that you need all the help you can get to make things easier and work faster. Thankfully, …

2019 ANA Masters of Marketing Week is unquestionably the biggest and best gathering of senior marketers in the country, and it’s a great opportunity to get informed and learn about the latest trends and recent best practices. In addition to the general session stage, ANA Masters of Marketing Week is bringing back the Masters Second …

Many agencies regard the proposal as the first phase of the sales process, while in fact, it should be one of the final steps. The proposal is a document confirming previous discussions, not a conversation starter. You have to understand its place in the sales cycle and how a proposal from your agency should be …

Webinars are a key tool for marketing professionals… Do You know Why? Compared to other traditional video platforms, webinars—aka “webcasts” give marketers an opportunity to present a wide variety of information in an easily digestible format. In addition, Webinars can be viewed at a later date by those who signed up and weren’t able to …

Digital marketers are working on implementing necessary marketing technologies at their organizations, in the sense that their marketing technologies strategies revolve primarily around increasing ROI and improving marketing efficiency. But while marketers are confident that their strategies will put them on the path to success, they are facing several obstacles. There is a combination of …

Once you set your digital marketing plan and identified your main KPIs and metrics, you need to identify a tool to help you measure each of your KPIs. Monitoring and measuring success metrics of any digital marketing campaigns would be too tedious (or nearly impossible) to do manually. You need to utilize good tools, programs, …

Small business owners understand the power of social media in their marketing. Overwhelmingly, social media is the number one digital marketing tactic they use. With so many small businesses not fully embracing the digital age, one might expect to find a broad range of barriers that are tough to overcome such as inadequate broadband, a …

Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Since …