Tag: Digital Marketing Technologies

There are many small and medium-sized companies feeling a little out of their depth when it comes to the digital transformation. Unfortunately, there is no one-size-fits-all approach when it comes to the digital era. But there is an approach for every company, and no firm has to embark on finding it all by themselves. Digital …

Digital marketing has been at the forefront of the advertising industry for a number of years now, and with social trends constantly changing, it can be difficult to stay ahead of the game. This is why a well-researched, carefully planned strategy can be the difference between a real estate agency’s success and failure. One of …

AI marketing is a method of leveraging customer data and AI concepts like machine learning in marketing strategies to anticipate the customer next move and improve the customer journey through relevant content and individualized automation. For many marketers, the problem with marketing today isn’t a lack of knowledge or skill to create personalized campaigns, but …

Artificial intelligence (AI) is a hot topic in business technology, and industrial companies have taken notice. By deploying the right combination of AI technologies, producers can boost efficiency, improve flexibility, accelerate processes, and even enable self-optimizing operations. Companies around the world and across industries are exploring the possibility of applying AI in their operations. Yet …

Email marketing is the act of sending a commercial message, typically to a group of people, using email. Its purpose can vary, but it is frequently used to enhance a business or brand’s relationship with current or previous customers and to encourage loyalty, repeat business, and acquire new customers. Take a glance at the most used type of emails …

No matter how many channels try to challenge the throne, they all come up short. Email marketing is one of the effective digital channels for keeping engaged with people who have already expressed interest in any brand with the ability to reach out directly to these individuals with updates and sales that can encourage them …

Marketing channels are channels used by any company to reach their end customers. These channels are generally interdependent on each other and interact with each other so as to ensure that the product reaches from the company to the end customer. Marketing channels can be defined as the set of people, activities, and the intermediary organizations that …

Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Marketers today are investing more in video channels, social networks such as Instagram, and messaging …