Tag: Digital Marketing Tactics

31% of marketers think that paid advertising – including print, outdoor and broadcast – is the most overrated marketing tactic. This is followed by Social media organic (13%), online paid advertising (11%), email marketing (10%), and PR/analyst relations (6%).

There are specific channels and tactics which are performing relative to different stages of the funnel, at the top of the funnel marketers identified events (69%), webinars (62%) and lead nurturing campaigns (60%) as their most successful tactics. However, white papers declined from 66% last year to 49% this year as a successful funnel tactic, while …