When it comes to digital marketing strategies, marketers can create a lengthy scroll of every available technique or technology available. Content marketing ties in heavily with SEO practices, and should aim to provide users with information that will eventually guide them through the buying process. In doing this, you can gain familiarity and trust with …
Small business owners understand the power of social media in their marketing. Overwhelmingly, social media is the number one digital marketing tactic they use. With so many small businesses not fully embracing the digital age, one might expect to find a broad range of barriers that are tough to overcome such as inadequate broadband, a …
Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spending to climb to the 1st position. Every action taken online has the potential to be tracked and measured, and the sophistication of search- engine ranking algorithms has risen to the task of using that information to …
Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Since …
Digital marketing has been at the forefront of the advertising industry for a number of years now, and with social trends constantly changing, it can be difficult to stay ahead of the game. This is why a well-researched, carefully planned strategy can be the difference between a real estate agency’s success and failure. One of …
AI marketing is a method of leveraging customer data and AI concepts like machine learning in marketing strategies to anticipate the customer next move and improve the customer journey through relevant content and individualized automation. For many marketers, the problem with marketing today isn’t a lack of knowledge or skill to create personalized campaigns, but …
Some of the marketing challenges that real estate agents and property managers face are universal. One of the challenges with real estate marketing is that consumers usually have to see products, the building, home, space and apartment in person before deeply engaging. Although it may seem like real estate marketing requires a scientific degree of some …
No matter how many channels try to challenge the throne, they all come up short. Email marketing is one of the effective digital channels for keeping engaged with people who have already expressed interest in any brand with the ability to reach out directly to these individuals with updates and sales that can encourage them …