Tag: Digital Marketing Strategies

63% of surveyed companies worldwide that make a collaboration between outsourced and in-house resources indicated that this method is the most effective way to implement and execute digital marketing tactics, compared to 30% that depends on outsourcing only to perform their marketing tactics, while only 7% that handle their marketing tactics using their in-house resources only.

The top strategic priority for organizations in 2018 is content and experience management with a rate of 45% as one of their first three most important priorities, while 20% mentioned that content management is the main important area. 32% of respondents ranked analytics as their organization’s second priority, while only 8% mentioned analytics is their first priority, compared …

One of the greatest challenges for marketers is to produce high-quality content to fuel both their social media and demand generation channels. But volume is not the answer. The solution lies in not producing more content but producing more relevant content. This is a summary of what should you follow to create your first Big …

31% of marketers think that paid advertising – including print, outdoor and broadcast – is the most overrated marketing tactic. This is followed by Social media organic (13%), online paid advertising (11%), email marketing (10%), and PR/analyst relations (6%).

Marketing automation has rapidly become a critical component of today’s successful digital marketing strategies. It can boost sales productivity, reduce marketing overhead and helps you engage customers. 8 Steps to Turn Your Marketing Automation Platform Into a Customer Engagement Machine: Build your customer organization chart and buyer profiles: It’s very important to take the time …