Tag: Digital Marketing Strategies

Introduction: Accountability and Experimentation: Working Together Galileo dropped two stones from the Leaning Tower of Pisa to prove that objects fall at the same speed. Isaac Newton used a prism to split sunlight into a rainbow, proving light is made of different colors. Ivan Pavlov demonstrated how behavior can be conditioned by observing dogs’ reactions …

LEVERAGING AI IN MARKETING As AI becomes more widely understood, its applications in marketing strategies are becoming clearer. But how are marketers currently leveraging AI, and how do they plan to invest in it in the coming year? To explore these questions, Ascend2 and our Research Partners conducted the “Leveraging AI in Marketing” survey. We …

DATA-DRIVEN MARKETING TRENDS 2024 In today’s digital landscape, utilizing data is more than just a competitive edge—it’s essential for marketers striving to stay ahead and adapt to their audience’s changing needs.” – Neil Patel, Digital Marketing Expert. Data is the foundation of effective marketing. Every year, marketers increasingly focus on leveraging data to create personalized …

With the landscape of digital marketing being such a rapidly evolving and shifting one, it is more important than ever to be able to stand out in every regard possible. You need to come up with innovative strategies and digital signage trends that can resonate with your target demographics, and when executed correctly digital signage …

Every business must juggle a plethora of responsibilities across multiple departments and employees. In the day-to-day business of an enterprise, both recurring and unexpected problems can create chaos for brands that are unprepared to deal with the realities of life. Arguably, one of the biggest safeguards against a business’s demise is hiring the best employees …

The Value of Reddit Data Reddit is one of the most popular websites globally, boasting hundreds of millions of monthly active users. With over 50 million daily users spending an average of 15 minutes a day on the platform, that’s 750 million minutes of conversation where users delve into topics deeply. This engagement offers businesses …

Today, a working marketing strategy is something that any company needs. Your marketing department has to create an approach that your business will further use to promote its goods or services and attract potential customers. A well-executed marketing strategy can help businesses to build brand recognition, improve sales, gain a competitive advantage, and measure success.  …

What is Native Advertising? Native advertising takes on various forms and dimensions. While some native ads are present on search and social platforms, we focus on those that seamlessly integrate with the aesthetics of a publisher’s site. The Native Advertising Institute succinctly captures the essence of this concept, stating, “Native advertising is paid advertising that …