Tag: Digital Marketing ROI

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding, while outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling, It is costly and the ROI is much lower than inbound …

Marketing channels are channels used by any company to reach their end customers. These channels are generally interdependent on each other and interact with each other so as to ensure that the product reaches from the company to the end customer. Marketing channels can be defined as the set of people, activities, and the intermediary organizations that …

Social ROI isn’t just about assigning dollars to social media, it’s about answering the next order questions. How marketers connect social engagement to site traffic, conversion, customer lifetime value, and loyalty? Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify …

Return on investment (ROI) is an important part of digital marketing and really, almost every part of marketing. It tells you whether you’re getting your money’s worth from your marketing campaigns or not. And if you’re not, it’s critical to get to the bottom of it and understand why so you can learn how to improve your campaigns. …

Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. There are hundreds of marketing channels to choose from. Which one’s the best for your business that …

One of the biggest advantages of content marketing is its potential return on investment ROI, measuring the return of content marketing is a challenge to the UK marketers. ”An easier way to measure the content marketing ROI” is ranked as the main reason of why UK marketers are not measuring their content marketing ROI with a …

Email is one of the earliest digital marketing tools and it remains popular today because it’s available to businesses of all sizes. Besides, it’s easy to get started by building a list using inbound marketing and then communicating with subscribers using autoresponders, welcome emails and e-newsletters. So, in a comparison of email marketing versus other …