Tag: Digital Marketing Priorities

Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the …

HubSpot is introducing the state of inbound marketing and sales strategy and operations research. This year’s edition is clear, concise, and designed to be your go-to resource for strategic data. This statistic provides information on the leading marketing priorities in the next 12 months according to marketing professionals worldwide. Take a glance at the top …

Digital advertisements are used to increase the brand awareness and brand exposure in the target market. Informing the potential customers about the brand and its products is the first step towards attaining business goals. While advertising’s priorities are increasingly focused on long-term customer relationships, the value of impressions and web traffic indicates that advertisers also remain …

Marketing objectives are goals set by a business when promoting its products or any object, the marketing strategy set in order to achieve the overall organizational purposes. Surveyed marketers reported that sales leads are one of the top marketing objectives in 2018 with a rate of 67%, while leads to customers are ranked as the second high priority objective with …

Organizations in the Asia Pacific are much more focussed on social media engagement as their first priority with a rate of 36%, compared to North America and Europe organizations which reported that targeting and personalization is their top priority with a rate of 34%. On another side, Asia Pacific organizations mentioned that brand building/viral marketing …

The top strategic priority for organizations in 2018 is content and experience management with a rate of 45% as one of their first three most important priorities, while 20% mentioned that content management is the main important area. 32% of respondents ranked analytics as their organization’s second priority, while only 8% mentioned analytics is their first priority, compared …

Marketers are focusing on improving their SEO presence (61%), creating more blog content (53%) that can be found via distributing & amplifying content (47%). On the other hand, a few marketers are focusing on interactive (38%) & visual (31%) content creation, long-form/visual content creation (29%), the webinars (19%).

Year-over-year, retailers try hard to optimize their marketing practices and dodged obstacles that may put their productivity at risk. The leading of retail sales also reflects consumer sentiment in retailers so retailers should keep pace with customer expectations, which are constantly shaped shifting with the emergence of new tools, apps, and services. Supporting corporate business …