Tag: Digital Marketing Objectives

A Sound Annual Marketing Plan Begins With Process As a new fiscal year dawns, marketers are presented with a pivotal opportunity: to craft an annual plan that not only propels business objectives forward but also optimizes resource utilization. However, this potential often goes untapped, as many marketing organizations opt for disjointed, tactic-heavy “plans” that keep …

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get …

The 12th edition of “The 2019 B2B Marketing Mix Report” launched by Sagefrog Marketing Group explains the state of the B2B marketing trends with data on the most important tactics, spending allocations, popular marketing methods and much more. In addition, all insights are accompanied by practical tips and commentary from industry experts. The Most B2B …

Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the …

We believe that any effective digital marketing campaign starts with setting the right digital marketing plan which starts in turn with digital marketing objectives. The objectives you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining your digital marketing objectives, you need to think first about …

Digital advertisements are used to increase the brand awareness and brand exposure in the target market. Informing the potential customers about the brand and its products is the first step towards attaining business goals. While advertising’s priorities are increasingly focused on long-term customer relationships, the value of impressions and web traffic indicates that advertisers also remain …

Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized services. Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. In general, consumers have shown a fair amount of receptivity to these …

There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …