Articles
A Definitive Guide to Measure and Analyze your Digital Marketing Campaign in 2022
Needless to say that any effective digital marketing campaign begins with setting the proper digital marketing plan which starts, in turn, with a clear digital marketing objective. The digital marketing objective you decide on for your digital marketing campaign should be SMART (Specific, Measurable, Attainable, Relevant, and Timely). You need to think first about how …
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The 8 Biggest Digital Marketing Mistakes and How to Avoid Them | Marketo
Whether you are a seasoned digital marketer or a novice, mistakes tend to happen to the best of us. But the biggest mistake of all is being oblivious to potential problems, without any preventative measures ready. The last thing you want is to be taken by surprise. In this regard, the Marketo team has provided …
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The Six Marketing Metrics Your Marketing Director Really Care About | Splitpixel
One of the biggest challenges for any digital marketer is simply getting your manager, or your director, or whoever controls the budget, on board with your idea. Marketers work hard to make an impact on so many different metrics. Website visits, conversion rates, generated leads per channel, blog post shares, engagement on social media platforms, …
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The Definitive Guide to Marketing Metrics and Analytics | Marketo
Marketing analytics earns the greatest share of the marketing budget accounted for 9.2%, according to Gartner. Marketing analytics spending is forecasted to increase over the next three years to reach 11.3% after 6.6% in 2019, according to a recent CMO Survey from Deloitte and Duke University’s Fuqua School of Business. On the plus side, using …
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Track Like a Hawk – Part 2: 10 Digital Marketing Metrics & KPIs to Monitor in 2019
Welcome back to the second part of the “Track Like a Hawk” series. We’re gonna start this part with this situation… Imagine you’re sitting at your desk working on your own digital marketing campaign when the CEO passes and asks you what seems to be an innocent question: “How do we know if our digital …
Articles
Track Like a Hawk – Part 1: The Common Digital Marketing Objectives for any Campaign
We believe that any effective digital marketing campaign starts with setting the right digital marketing plan which starts in turn with digital marketing objectives. The objectives you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining your digital marketing objectives, you need to think first about …