Researches
Gmail Deliverability Report: Understanding, Benchmarking & Improving Gmail Reputation, 2018 | Yes Marketing
As the oldest digital marketing channel, the importance of email for marketers only continues to grow, and as Gmail has become the fastest-growing and most actively used ISP. Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97%, according to new data from Yes Marketing. The data further unveiled the …
Indicators
Email Marketing Is the Most Effective Digital Marketing Channel Globally With 53.6%, 2017 | GetResponse
Email is one of the earliest digital marketing tools and it remains popular today because it’s available to businesses of all sizes. Besides, it’s easy to get started by building a list using inbound marketing and then communicating with subscribers using autoresponders, welcome emails and e-newsletters. So, in a comparison of email marketing versus other …
Indicators
Social Media Marketing Was the Top Key Marketing Investment in India in 2016 | Octane Research
Social media marketing holds 41% of Indian Marketers budget in 2016, followed by 25% for search marketing, then 15% for email marketing. Social media marketing also tops the list of marketing activities being planned for 2017, followed closely by email marketing and search marketing.