Guides
The Hidden Cost Savings of Working with an Agency | 3Q Digital
In today’s digital marketing era, without advertising your products/services online, it is almost impossible to gain more customers and grow your business. As marketing budgets expand, brands face a dilemma: should they hire an in-house team that is completely embedded in their business, or partner with an agency who specializes in their essential marketing channels? …
Guides
Email Deliverability Guide: Making It to the Subscriber Inbox | Yes Marketing
With an ROI of 122%, email is one of the most powerful marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their targeted recipients. Deliverability is at the heart of a successful email marketing programs; it’s the science of discovering if your emails will overcome the technical, legal, and …
Indicators
Email Marketing is The Most Used Marketing Channel That Offers The Highest Measurable Revenue Impact in India With a Rate of 28%, 2018
The key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. It is important to start by setting measurable goals that hold teams accountable for meeting objectives and understanding the significance behind the data by creating a process structure that carefully monitors data, brands can …
Researches
Survey Report: Surviving the Retail Apocalypse, 2018 | Yes Marketing
Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …
Indicators
Social Media Marketing is Ranked as The Most Effective Marketing Channel for Businesses With a Rate of 78%, 2018 | Buffer & Social Media Week
Marketing channels are channels used by any company to reach their end customers. These channels are generally interdependent on each other and interact with each other so as to ensure that the product reaches from the company to the end customer. Marketing channels can be defined as the set of people, activities, and the intermediary organizations that …
Indicators
Generating Traffic & Leads is The Top Marketing Challenge That Faces Companies Globally With a Rate of 61%, 2018 | HubSpot Research
Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Marketers today are investing more in video channels, social networks such as Instagram, and messaging …
Indicators
Converting Leads to Customers is Ranked as The First Marketing Priority for Companies in the Next 12 Months With a Rate of 69%, 2018 | HubSpot Research
HubSpot is introducing the state of inbound marketing and sales strategy and operations research. This year’s edition is clear, concise, and designed to be your go-to resource for strategic data. This statistic provides information on the leading marketing priorities in the next 12 months according to marketing professionals worldwide. Take a glance at the top …
Indicators
51% of B2B Marketers Consider Content Marketing as the Best Marketing Channel That Delivers ROI, 2018 | Contentive
Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. There are hundreds of marketing channels to choose from. Which one’s the best for your business that …