Tag: Digital Marketing Campaigns

If your advertisements are to stand a chance of reaching today’s audience, you have to embark on a digital marketing campaign. There are no two ways about it — consumers use the internet in some capacity each and every day, so you must seek to pop up on their screens as often as you can …

Anyone can put together a digital marketing campaign, but with every business doing it, it’s becoming harder and harder to stick out. If you want to run a unique and effective digital marketing campaign, this is what you need to do. Get Specific About Your Target Audience The better you understand your target audience, the …

With 53% of marketers citing their biggest challenge as increasing customer acquisition and 48% face challenges with increasing leads, according to Ascend2’s recent Report, a great digital marketing campaign can both capture the imagination of an audience, drive engagement, and boost sales. Although there is a lot of inaccurate information and poorly executed digital marketing …

The increasing number of cyberattacks isn’t just affecting general users and businesses, but also digital marketers helping businesses market their products and services. Cyberattacks can actually impact digital marketers and the campaigns they manage in more ways than you think. An attack that creates negative headlines, for instance, can wipe out years of content marketing …

Perhaps one of the most significant things you’ll need to remember about digital marketing campaigns is that they aren’t static. Digital marketing agencies in the US, businesses and thriving organizations are constantly looking for new well-crafted ways to update and refresh their marketing opportunities to attract much more business than ever before. Now that we’re …

Once you set your digital marketing plan and identified your main KPIs and metrics, you need to identify a tool to help you measure each of your KPIs. Monitoring and measuring success metrics of any digital marketing campaigns would be too tedious (or nearly impossible) to do manually. You need to utilize good tools, programs, …

Welcome back to the second part of the “Track Like a Hawk” series. We’re gonna start this part with this situation… Imagine you’re sitting at your desk working on your own digital marketing campaign when the CEO passes and asks you what seems to be an innocent question: “How do we know if our digital …

  The H. J. Heinz Company, better known simply as Heinz, is an American food processing company based in Pittsburgh, Pennsylvania. It is also considered to be one of the most recognized names in ketchup. The company had a critical marketing challenge when they decided to introduce a new mayonnaise product in US markets. This challenge was that “how …