Indicators
66% of Australian Marketers Spend at Least 20% of Their Marketing Budget on Content Development | Green Hat & ADMA
The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs. 66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content …
Researches
Video Ad Spend Study, April 2017 | IAB
There is a noticeable, ongoing and strong growth of digital video. Advertisers are spending on average more than $9 million annually for their brand’s digital video ads, representing a 67% increase from 2 years ago. Check the summary of results below to examine ad spending trends in digital/mobile video, original digital video, native advertising, cross-platform …
Indicators
Mobile Advertising Globally Grew by 48% to Reach $80 Billion in 2016 | MAGNA
Globally, digital advertising sales (display, video, search & social) grew by +17% to $178 billion in 2016. Mobile advertising also grew by +48% in 2016 to reach $80 billion, or 45% of total digital advertising revenue, and it is expected to keep growing to hit $215 billion, or 72% of total digital budgets.