Articles
Data Security in Digital Marketing: How To Avoid Common Breaches
The online business world is booming; that’s not in doubt. Retail e-commerce sales surpassed the USD$4.1 trillion mark in 2024 alone. That’s slightly more than the entire GDP of Italy and Canada combined. [1] However, as follows, every massive growth has bad actors. Cybercriminals have taken notice, and the digital sector is a prime target. …
Agency
FINN Partners UK
Finn Partners is a global, full-service marketing and communications agency known for its innovative approach to public relations, brand strategy, and digital marketing. With a strong presence in the UK, the agency specializes in creating tailored solutions across sectors including technology, healthcare, travel, and consumer goods. The agency emphasizes a collaborative culture, blending data-driven insights …
Guides
Marketing Experiments in an Age of Accountability | Adobe Experience Cloud
Introduction: Accountability and Experimentation: Working Together Galileo dropped two stones from the Leaning Tower of Pisa to prove that objects fall at the same speed. Isaac Newton used a prism to split sunlight into a rainbow, proving light is made of different colors. Ivan Pavlov demonstrated how behavior can be conditioned by observing dogs’ reactions …
Guides
How to Grow Your Revenues: A guide for entrepreneurs | BDC
Summary Develop a Growth Plan A growth plan outlines how your business will increase revenue by expanding market share with current customers or entering new markets over 12 months. It prepares you to seize opportunities and meet your objectives effectively. Supercharge Sales and Marketing The success of your growth plan hinges on strong sales and …
Articles
Marketing Budget Planning 101: 8 Things You Should Know
Did you know that only about 24% of chief marketing officers admit to having sufficient budget to execute their KPIs? Generally, small businesses spend between 7-8% of their total budget on marketing, while the huge ones go as high as 10%. (1) (2) Given the reality that your budget will almost always be minimal, you’ve …
Researches
Accelerate your customer’s journey: How thought leadership influences the decision to buy | longitude
Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …
Researches
The New Marketing Mission: How sustainability is redefining the marketer’s role | longitude
CHANGING CONDITIONS: MARKETERS HAVE A NEW STORY TO TELL B2B marketing used to follow a straightforward approach centered around the four Ps: product, price, place, and promotion. The main goal was to capture buyers’ attention, guide them through the purchasing journey, and turn them into advocates. Marketers generally understood their responsibilities. However, as marketing evolved, …
Guides
THE DEFINITIVE GUIDE to Planning a New Content Initiative | Lytho
Introduction For over a decade, the founders of DivvyHQ have been guiding some of the world’s top marketers in planning and producing impactful content. Through this journey, we’ve seen firsthand the significant time, effort, and strategic thinking needed to launch a successful content initiative. In today’s crowded digital landscape, having a clear and well-defined strategy …