Indicators
Email Marketing is The Most Used Marketing Channel That Offers The Highest Measurable Revenue Impact in India With a Rate of 28%, 2018
The key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. It is important to start by setting measurable goals that hold teams accountable for meeting objectives and understanding the significance behind the data by creating a process structure that carefully monitors data, brands can …
Indicators
“Customer Acquisition” Is the Priority Challenge for 37% of US Marketers, 2017 | Drip
37.1% of small-business owners and managers across the US are preferring “customer acquisition” as the primary hurdle. But 23% think that their main challenge is “capturing leads or subscribers”. Nearly the same rate (22%) think that getting “the web traffic” is their challenge. Only 17.9% believes that “retaining customers” is their main challenge. These rates were observed from …
Indicators
66% of Marketers Tend to Increase Their Marketing Budget in 2017 | Demand Gen
More than two-thirds of 105 marketing executives – from companies ranging in size from under $10 million in revenue (34%) to $1 billion plus (10%) – respondents on the survey indicated their demand generation budgets will increase this year 2017, with a third of them expecting to increase between 1% and 10%, & only 11% tend to increase …
Indicators
CRM, Brand Management & Digital Marketing Are the Valuable Skills to Organisations, 2017 | JAYWING
The Customer Relationship Management (CRM) is the most valuable digital marketing skill for all the sectors; this is closely followed by brand management (60%) and digital marketing (47%). But Telecoms & Utilities sectors counted as the most sector caring by the CRM with a rate of 71% besides the brand management at the same rate …
Indicators
Lack of Budget Is the Greatest Challenge Face North African Marketers in 2016 | Experian Marketing Services
Generally, the greatest challenge that may face marketers is to know customers needs, wants, and attitudes, then to increase the visibility over competitors. For retail and e-commerce marketers in North Africa, the greatest challenge that faces them is the Lack of budget, unlike South American countries lack of budget doesn’t represent any problem for them. For …
Researches
Digital Marketing in Q3 2016 | Merkle
Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search …