Guides
Building a Culture of Data at Your Organization | Brandwatch
Establishing a genuinely data-driven organization offers numerous advantages, such as enhancing ROI, strengthening strategy, and improving customer experiences. Leaders across various organizations are eager to foster a data-centric culture. However, the concept of a ‘data culture’ is often misunderstood. When we refer to a data culture, we’re not just talking about the tools your organization …
Agency
Swayven Digital
Swayven Digital is a Digital Analytics and Optimization Agency based in London, UK. their mission is to help online businesses gain a true understanding of their customers, improve marketing ROI and drive business revenue by leveraging the power of digital analytics. Swayven Digital Scope of Services: Digital Analytics Services Web Analytics Services Conversion Optimization Digital …
Indicators
Demographics Data is The Most Used Data Type by Digital Marketers to Target Their Audience With a Rate of 95%, 2018 | Salesforce
The number of data sources available to inform digital advertising continues to grow. Each contributes to a single objective, targeting the right audience, with the right message, at the right time. Building a personal brand is useless unless you target the right audience. A target audience is a specific group of people with shared characteristics who are most likely to …
Researches
Digital Economy Outlook, 2015 | OECD
According to OCED, The digital economy Outlook 2015 report shows that digital economy now breaks through countless aspects of a world economy, affect varied sectors as banking, retail, energy, publishing, transportation, education, media or health. Information & Communication Technologies are transforming the social interactions ways, and personal relationships are conducted with converging fixed, mobile and broadcast networks and …