Researches
Content Management & Strategy Survey, 2017 | CMI & ICC
The content marketing is the process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action by creating just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or …
Indicators
51% of Internet Users in Egypt, KSA & UAE Have Paid for Digital Content in 2016 | Ipsos
51% of internet users in Egypt, KSA & UAE have paid for digital content in 2016 and this rate didn’t change since 2015 while paying for subscribing digital content increased in 2016 to reach 49% up from 43% in 2015. Paying for renting any digital content also increased slightly by +1% to reach 38% in …
Researches
Understanding the Millennial Mind-Set and What it Means for Payments in the GCC, Q2 2016 | Visa
The Millennial generation (those how born between 1980 and 2000) is a more influential segment in the Middle East than in other countries. There are 2 billion Millennials around the world and 86% of them are living in emerging markets. To get a better understanding and a deeper insight into the Millennial mindset in both UAE …