Tag: Digital Buyers

Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product …

Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …

Online shopping or marketing is the use of technology for better marketing performance. Retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping. Retailers are continuously studying the factors that influence the consumer’s attitudes and behaviors towards online shopping. Consumer’s attitude …

Millennials are a generation that is highly educated, self-confident, technologically savvy and ambitious. Once millennials do make their choices in products and services, they expect them to have as much personalization and customization features as possible to meet their changing needs, interests, and tastes. Millennials, on the other hand, are a relatively new and continuously …

While mobile web browsing is incredibly popular, applications are playing an important role in consumers’ mobile experience too. Brands may assume that app users are a narrow slice of the population, offering limited opportunities to reach those audiences. But many indicators revealed that this info is false. If you’re a brand and you don’t have …

Customer estimation of the number of brands they’re signed up to receive emails from saw one of the most marked changes year-on-year. A possible explanation could be a feeling that they opted out or unsubscribed from a number of these during the media coverage around GDPR. This was also notable for its apparent focus on …

As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, …

Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …