Tag: Digital Buyers

Influencer marketing focuses on reaching influencers, individuals that have a strong impact on potential buyers. By directing marketing efforts toward these influencers, companies hope that they spread positive word-of-mouth about the brands’ products or services in their network. One form of social media marketing companies are using, is to pay influencers to promote their products …

Baby boomers are the generation born between 1944 and 1964, they are the largest and most economically well-off generation in developed markets since the largest share of them entered their peak earning years in the late 1980s and 1990s. As boomers move into retirement and their children become older and more independent, many will have …

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, using retail applications is empowering consumers. Today, mobile is the most important digital touchpoint for retailers to win, serve, and …

Asia is already one of the world’s largest e-commerce marketplaces and continues to grow rapidly. However, there is a wide diversity among economies in e-commerce development. The majority of shoppers in Asia prefer to shop online rather than in stores, although the extent of this varies by each country. While Millennials were most in favor …

Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. A customer advocacy brand can consist of a value network of multiple online and offline partner brands. Their offering departs from the tradition where sellers compete to offer part-solutions …

Millennials are an essential ingredient in the development of e-commerce. Having grown up socializing and shopping online, the use of this e-commerce generation will continue to grow along with their discretionary income. Although millennials do not like pop-up publicity, the graphics are very effective at capturing their attention and will repeatedly visit a website that …

Online shopping is a form of e-commerce which permits consumers to directly purchase goods or services from a seller by using the Internet. It is a form of electronic commerce where consumers can directly buy goods or services from a seller over the internet without an intermediary service. Online Shopping becomes more popular in people’s …

Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …