Tag: Digital Buyers

Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess …

Shopify’s marketplace for buying and selling e-commerce businesses built by Shopify merchants. Over the last year, the retail industry has experienced tremendous disruption and with these changes, both merchants and their customers have found new opportunities. In its first Shopify’s state of commerce report, Shopify found that online storefronts represent over 80% of sales and …

Loyalty reflects relationship development and retention reflects relationship continuity. Customer retention is a crucial component of the customer relationship. The main aspect of customer retention is the emotions evoked by the customer experience combined with the organization’s strong reputation, consumers are asking for more and expect programs to deliver beyond the points. In return, loyalty …

Online shopping attitude is related to consumers’ psychological state in terms of making purchases on the Internet. One of the biggest advantages of online shopping is that consumers can buy almost anything that they could imagine without leaving their homes. It is one of the important factors of online shopping by shopping online time can …

Online shopping is an effective easy solution for a busy customer in today’s world. In the past few decades, there had been a massive change in the customer’s shopping habits. Despite consumers’ continuation to buy from a physical store, the users or buyers feel very convenient for online shopping. Online shopping saves crucial time for …

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …

Marketers tend to think that their content is always great, by providing value in a fun, memorable way, speaking to their audience in a manner that they enjoy. While it would be great if that were true, the sad reality is that if marketers aren’t careful, their content can do more harm than good. And …