On average, 8 in 10 of women in MENA are responsible for carrying out shopping for their household as she is the person who understands her family’s needs. Egypt & KSA grabbed the highest rates (94% for Egypt & 93% for KSA). Kuwait ranked the 3rd with a rate of 91%, followed by UAE (89%) …
US shoppers with children are more likely to use mobile devices for shopping online than desktops or laptops. 56% of baby care, 44% of health & beauty, 43% of home and 40% of grocery purchases of US shoppers have made via a mobile device in 2016.
68% of teens whose ages between 13-17, in addition to 88% of teens who aged 18-24 are already making online purchases. That’s why Americans teen represent an annual US purchasing power totaled by $44B.
Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method. UAE has the highest rate …
Only a quarter of online shoppers (24%) leave reviews regularly and 68% leave them from time to time. 71% of online shoppers reported that they would leave a review after a good experience and 52% of them would leave a review after a poor one. It’s important to know that restaurant is most likely to …
More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%).
Social media posts affect positively on both Chinese and Americans shoppers when making any online purchase but Chinese are more influenced by these posts. Seeing an image or post of a product or service on social media also affects on online purchasing this product or service (50% for China vs. 25%for US).
Nearly 2 in 3 US teens make purchases online and more than half of them are making purchases on their phones. In terms of product categories US teens prefer to buy online, video games (38%), books (36%) and apparel (33%) ranked at the top of most common products they buy online.