Tag: Digital Buyers

School supplies (98%), clothing & accessories (97%) dominate all back to school lists that parents in the US planned to purchase in 2017. These two categories are followed by computers & hardware with only 23%. School supplies, clothing & accessories are estimated to achieve an average spend of $388, while computers & hardware would achieve …

For Gen Z who lives near to the internet, free delivery has the biggest influence on them to purchase online for 64%. Quick & easy checkout process, other consumers reviews, discounts and easy returns policy are the followed forced factors by a rate of 40%, 38%, 36% & 35% respectively.

The brand’s post-purchase behaviors affect the customer experience to the product or service. This is why the brands – retail or travel/hospitality – need to continue the communication loop with the consumers after the purchasing process. About 2 in 3 consumers (64%) agreed that their favorite retail brands are better than others at providing quick …

Most of the brand’s stories on Instagram are linked to a shopping cart. 59% of these stories are linked to a shoppable page, while 23% are linked to other social platforms. Only 10% of these stories are linked to a blog post and 5% are linked to a campaign page.

A total of 47% of Facebook users globally learned about new products or brands from the Facebook. 53% of them are women and 41% are men. Besides 27% knew about the products/brands they have seen on Facebook. On the other hand, women are more likely to buy than men as 15% of them have purchased …

Among the top factors influencing decisions of purchasing video games in the US, quality of the graphics (67%) and price (65%) ranked the top, followed by the interesting story/premise (59%), and then the online gameplay capability (50%).

Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands. Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online). While 43% left a brand because of slowing in issue resolution, 42% left a brand due …

89% of online shoppers in US shop on Amazon; up 2% since Q1 2017. 43% of them shop on Amazon at least once a week. 30% shop on Amazon at least once a month, while only 27% do so several times a year.