Tag: Digital Buyers

Only about a third of US Halloween celebrants shoppers (36.3%) prefer to start their Halloween shopping in September or earlier, while October attracts the vast majority of the Halloween shoppers (64%). 43.6% prefer to start their shopping journey in the first 2 weeks, besides 20.1% planned to stay to the last 2 weeks.

Back-to-school (B2S) online shopping reached $27.3 billion in the US in 2016 season. The vast majority of B2S online shoppers parents (84%) confirmed that free shipping is their condition for online purchase. Online B2S shoppers plan to make over a third (34%) of their purchases online and they plan to purchase from an average of 3 …

72% of moms in the US planned to purchase school supplies online for 2017-16, compared to 64% than the last season. Among all online retailers in the US, 75% of back to school (BTS/B2S) moms planned to purchase their school supplies from Amazon, 40% will do so from Walmart and 25% from Target.

The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics: 68% of them are more likely to purchase online retailers in case of offering a free shipping. …

Surprisingly, digital media channels such as Facebook (29%), email advertisements (24%), retailer apps (17%) and Pinterest (17%) played a smaller role in gifting inspiration for the Christmas shoppers, while 43% of shoppers are more taken by the TV. But these channels didn’t have the same effect on all demographics, 47% of Millennials were mostly influenced …

Around two-thirds of Gen Zers online purchasing processes were done by using a mobile device – during the month previous to the report -, while 47% were done via  PCs/laptops and 15% were done via tablets. That means the m-commerce must be at the top of priority pyramid of marketers.

The vast majority of Christmas holiday shoppers (75%) checked the return policies before making any purchase during the past holiday season, and many shoppers retracted out of holiday purchases because of an inconvenient return policy. Lack of free return shipping (57%) and store credit only offered instead of a full refund (55%), inability to return items …

High-quality of products is the top factor effects on Gen Zers to become brand advocates (51%). Rewards (like discount and gift) are the followed factors by a rate of 42%. But it worth to know that 37% of Gen Zers will engage in advocacy out of a simple love for the brand, while 32% will …