Tag: Digital Buyers

46% of online shoppers in South Africa have shopped online. Delivery is an important factor for them in adapting to online shopping. 88% were fairly or very satisfied with the speed of delivery of their last online purchase. But in terms of the delivery cost, the vast majority of respondents (63%) indicated that they paid …

The majority of US surveyed consumers (72%) plan to take advantage of free shipping when spending during the 2017 holiday shopping season. Easy returns of purchases and price matching will be taken as advantages by only 44% and 42% of US consumers.

Most of all American shoppers shop from large retailers with a rate of 74% and marketplaces with 54%, followed by 44% do so at webstores and 36% at category-spec. But there are some features that American online shoppers would like to see more from online stores. Images (78%) & reviews of products (69%) and side-by-side …

Purchasing is the result of marketing. All generations during the purchasing process value discounts (92%) and brand reputation (90%) as the top factors influence purchasing. Followed by the ease of transactions (88%), ease of buying online (74%), meeting the immediate needs (68%), brand loyalty (62%) and recommended products (45%).

The vast majority of Americans (93%) have done an online purchasing process in the last year. 80% reported that they’re purchasing something online monthly, 30% weekly and 5% daily. In terms of the purchase location and time, most of the online shoppers (43%) said they’ve made a purchase from the bed, 25% did so while …

46% of the sample consisted of 8,751 respondents surveyed in South Africa by Effective Measure have already shopped online. 66% of those online shoppers are shopping online mostly once every three months, while only 6% shop online at least once a week. In terms of the preference of devices, the vast majority of respondents (65%) prefer to shop …

The Black Friday discount period in the UK – this year – extends up to a month for some retailers. Only 44% of total Black Friday’ purchases were made on the Friday itself, with the remaining purchases spread out over the wider ‘Black Friday’ period which varied greatly by retailers and by product category. During …

46% of shoppers surveyed in South Africa have shopped online. 66% of those online shoppers are shopping at most once every 3 months, while only 6% shop online at least once a week. 34% of them received their last online purchase item instantly and their purchased items are likely to be digital products or services …