The Internet has penetrated into daily life and has become an essential medium of communication both for individuals and for businesses. This has helped companies to communicate with their customers electronically and sell their products and services online. Many e-commerce surveys reflect that although companies are trying their best to satisfy their customers yet a …
The online marketplaces are websites or apps that facilitates shopping from many different sources. The operator of these marketplaces does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. Online marketplaces allow selling goods without setting up online stores. Selling through online marketplaces provides a flexible …
Online platforms are being increasingly seen as a way of enhancing the customer relationship. Electronic retailers must analyze and understand the motivations of consumers when buying online. Finnish consumers appreciate and value their time, consumers prefer to make their purchases online so they can spend their time on more important things. Now Finnish consumers are …
Despite the awareness around the dangers of shopping online, and the increasing savviness of consumers, shoppers are still being duped into buying fake products. The prevalence of fakes on the Internet, coupled with the sophisticated methods counterfeiters are using to market and sell them, means it’s not always easy to spot one. In the past …
Online shopping security is a concern for everyone who makes purchases on the internet savvy consumers look for security signals at each step along the online purchasing journey. Online shopping security is essential to providing a good retail experience not only for the customer but for the retailer and for every firm involved even indirectly in …
Understanding how people are making their purchasing decisions is an important area to focus on it. Product quality and seller reputation sure matters. What are the things that influence purchase decisions once those fundamentals are in place? Online purchases start with online retailers or web search engines. Most of the digital buyers are doing online researches and compare …
Christmas has become a peak period for online consumers to turn to online gifts or any other purchases, online shopping offers speed & better prices. The economics of Christmas is significant because Christmas is typically a high selling season for retailers in many nations around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. Take a glance at …
The increasing move to online sales for holiday shopping is part of an ongoing trend that has been seen for years. Holiday shopping season already starting for many consumers but business owners are wondering if buyers will spend more, same or even less than the last year. Take a glance at the digital buyers spending …