Tag: Digital Buyers

Millennials’ buying power looks set to surpass that of all generations before them, and retailers will need to work hard to meet their demands, they’re influencing trends and redefining buying habits. Millennials use mobile for everything from social media and chat, to online research and purchasing. This behavior makes it essential for brands and retailers …

Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …

Online shoppers nowadays need to be offered convenience and instant ease-of-access to online stores, no matter what device they’re using. The online stores should be built on a responsive design template and its features need to be available to all users, at any time, and from anywhere. Customer experience is the experience a customer has when …

Retailers have a wide variety of ways to communicate with consumers. Some of them are impersonal, like mass advertising or publicity, but many are personalized because of technology. Think about all the ways that consumers like it to keeps in touch with retailers such as social media, emails, text messages and coupons in the mail. …

Boomers buy products and services for others, not just themselves, boomers love to invest in educational products and services, especially for their grandchildren. If brands can market their products in this way, they will grab their attention. They like to be fully informed about products and services, and they want to interact with their brands …

The generation that often gets overlooked is baby boomers. More importantly, this generation now constitutes the wealthiest age group in this century. But marketers find boomers difficult to target. Members of the baby boomer generation have passed through endless malls and stores over the years, and they’ve seen it all in terms of selling strategies. Thus, …

Despite the growing population of online shoppers, internet users describe online shopping as a frustrating, confusing, and overwhelming activity, Consumers are generally concerned both about privacy/confidentiality and data security. Privacy is the basis of human dignities and other human rights and values, like freedom of joining and freedom of speech. All internet users are engaging with …

Online advertising or social media advertising are affecting shoppers decisions of purchasing. Advertising on social media has become simple to set up and yet targeting has become much easier and more detailed. Advertisers can place ads that align with their business goals, such as establishing brand awareness or driving sales. When an individual click through a …