Valentine’s Day is a significant spending holiday for shoppers worldwide. In the US, over half adults (54.7%) plan to celebrate Valentine’s day in 2018, which presents an excellent opportunity for businesses to earn additional revenue during this time of the year. The total planned spending of these adults will reach $19.6 billion this year (2018) …
More than two-thirds of 105 marketing executives – from companies ranging in size from under $10 million in revenue (34%) to $1 billion plus (10%) – respondents on the survey indicated their demand generation budgets will increase this year 2017, with a third of them expecting to increase between 1% and 10%, & only 11% tend to increase …