Social media is crucial for small and medium business discovery, with over two-thirds of consumers prefer to find out about local businesses through social apps. The most recent report from VistaPrint and Wix examines the current state of the SMB landscape and how brands attract attention in today’s digital world. The report uses feedback from 1,000 …
How to turn social media followers into customers? I guess this is a question, many have hoped for the answer to, which is why you’re researching and reading this article now, we’ll start with a few facts of the matter first: E-commerce is not social commerce. Social selling is not social commerce. E-commerce describes shopping …
Visibility Drip is a digital marketing agency that specializes in helping businesses enhance their online visibility and drive meaningful results, with a team of skilled professionals and a deep understanding of digital marketing strategies. They offer tailored solutions to elevate brands in the digital landscape. They recognize the importance of a strong online presence in …
Evolving Digital is a dynamic digital agency based in Australia, dedicated to helping businesses thrive in the digital landscape, with a diverse range of services, including web design, development, SEO, digital marketing, and branding, they empower their clients to achieve their online goals. They’re a group of digital experts, data crunchers, and creative strategists who …
Digital buyers’ shopping attitudes have changed over the years, as e-commerce and the fame of e-commerce products grows, more returns happen. While, many retail brands have seen increased sales as a result of online shopping, a significant amount of these sales are being affected by excessive returns because when online shoppers buy goods online they …
Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. The study of consumer behavior focuses on how people, groups, or organizations choose, acquire, utilize, and discard products, services, concepts, or experiences to fulfill their needs and …
The world’s largest online retailer has grown from its humble bookselling beginnings to influence nearly every aspect of the consumer buying experience, from browsing to ordering to returning. The purchasing decisions factors are contributing to the development of new pricing strategies, influenced by customer expectations and demand. Retailers need to leverage technology to enhance their …
Generally, convenience and price are the two most important influencing factors for American shoppers on a purchasing decision. But price comes into play in multiple ways including shipping, taxes, fees, returns, coupons, discounts, and giveaways all matter to consumers. So, the most important influencing factors on purchasing decisions that Americans rank as “very” or “extremely” …