Indicators
87% of Advertisers Agree That Original Digital Video Advertising is an Essential Part of Their Media Buy, 2018 | AdvertiserPerceptions & Iab
Original digital video content refers to programming not advertising that is professionally produced specifically for digital/online consumption. Ad spending on original digital video programming has been climbing rapidly in recent years and looks set to continue doing so, as advertisers eye the attractive profile of original digital video audiences. ODV viewers reported a higher level …
Guides
The Smart Marketer’s Guide To Digital Diwali Campaigns | SEMrush
Diwali is the Hindu festival of lights. It’s been the biggest shopping season for Indian consumers, comparable to the holiday shopping period in the run-up to Christmas in the West. Gifts, apparel, jewelry, electronic appliances, lights, and crackers are the most purchased categories during this occasion. To beat the competition and execute quick and effective …
Indicators
43% of Digital Marketers Consider Campaign Sources When Targeting Their Audience to Personalize the Customer Experience | Evergage
Targeting and personalization behind every bounce, click and a conversion is a real person with specific needs. Personalization should affect all marketing messages and all aspects of them. Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Both of them should be looked …
Researches
European Advertising Consumer Research Report 2016 | EDAA & TRUSTe
To gain insights into consumer attitudes and awareness of the European Self-Regulatory Programme for “Online Behavioural Advertising” (OBA) across Europe. The study was conducted by Ipsos MORI, on behalf of EDAA & TRUSTe, the study surveyed over 15,000 adults across 15 different European countries through online interviews. The results below show the dramatic improvement across …
Researches
The 7th Annual Report: Digital Marketing Insights in Egypt, 2016 | eMarketing Egypt
eCommerce is rapidly expanding in developing countries. As more goods and services are traded online, it becomes increasingly important for enterprises to have an online presence. eCommerce is facilitated by improved connectivity and the growing proliferation of mobile devices, social media, and new innovations. At the same time, many developing countries need to overcome various …
Researches
Video Ad Spend Study, April 2017 | IAB
There is a noticeable, ongoing and strong growth of digital video. Advertisers are spending on average more than $9 million annually for their brand’s digital video ads, representing a 67% increase from 2 years ago. Check the summary of results below to examine ad spending trends in digital/mobile video, original digital video, native advertising, cross-platform …
Researches
European Online Advertising Spend, 2016 | IAB Europe
Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …
Researches
The Trends of OTT Video Services in 2017 | Unisphere Research
Over-the-top “OTT” is a key term in entertainment right now, because it sits at the center of the inevitable and unstoppable merger between the worlds of television and digital video. Opportunities and challenges for the global providers of the OTT video services: The majority of respondents whose companies don’t offer OTT services were likely to …