Tag: Digital Advertising

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get …

Finally, the 10th annual ANA Digital & Social Media Conference is about to happen—it will feature top CMOs and key leaders who will cover important topics such as Artificial Intelligence (AI), influencer marketing, social media, content marketing, voice, chatbots, measurement, and much more! The 2019 Digital & Social Media Conference has become the annual “go-to” …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …

Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …

Online advertising is supporting companies and brands to inform, persuade, remind, and educate target customers about new products or brands. There are many advertising objectives agencies or advertisers can create before launching their campaigns and it’s important to understand who is your customers are and what is the objectives are and which channels will be used to achieve …

Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even …

Over a hundred years ago, John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In past, this quote struck fear in the hearts of marketers but in the digital age, it’s not. Marketers can easily identify their users, analyze their behavior, personalize ads, …