Tag: Digital Advertising Spend

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Online advertising is more attractive to consumers because advertisers focus them to match the former’s interests. In addition, the online advertisements can appear simultaneously in a number of variations including a video, sound clip, text and a combination of them. The Internet has become the most powerful tool in advertising nowadays, which makes it much …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Marketing budgets are increasing. More money is being spent on digital, at the expense of traditional advertising channels. The marketing budget is a marketing plan in terms of costs. It is an estimated amount of cost that will be required to promote products or services. Generally a part of a marketing plan and a crucial part of the marketing process. Take a glance at the global …

Marketing and advertising are becoming increasingly integrated, with a steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under Google and Facebook umbrellas to deliver their messages. There has been also …

Digital advertisements are used to increase the brand awareness and brand exposure in the target market. Informing the potential customers about the brand and its products is the first step towards attaining business goals. While advertising’s priorities are increasingly focused on long-term customer relationships, the value of impressions and web traffic indicates that advertisers also remain …

The growth of consumers paying for subscriptions has the potential to change the dynamics of the digital advertising market. If consumers are paying for content online via a subscription service, they will expect an ad-free experience. As a result, businesses that rely heavily on digital advertising will need to find another way to communicate with …

One of the difficulties in providing a general budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately as a part of their total budget. Take a glance at the …