It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why …
Return on investment (ROI) is an important part of digital marketing and really, almost every part of marketing. It tells you whether you’re getting your money’s worth from your marketing campaigns or not. And if you’re not, it’s critical to get to the bottom of it and understand why so you can learn how to improve your campaigns. …
Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. There are hundreds of marketing channels to choose from. Which one’s the best for your business that …
One of the biggest advantages of content marketing is its potential return on investment ROI, measuring the return of content marketing is a challenge to the UK marketers. ”An easier way to measure the content marketing ROI” is ranked as the main reason of why UK marketers are not measuring their content marketing ROI with a …
5.5% only of the US Marketers evaluate their ROI as extremely positive, while 33.7% think that their ROI is acceptable and 21.5% think that their ROI is not acceptable, besides 39.3% have no idea whether their marketing dollars are doing anything for them. These rates were observed from a survey consisted of 10 questions asked via …