Tag: Digital Advertising ROI

THE AD TECHNOLOGY LANDSCAPE Identifying and segmenting audiences, along with managing the ad publishing process, is a key component of any digital advertising strategy. Advertising technology, or ad tech, has elevated this process to a whole new level. There’s a lot to consider when it comes to digital advertising, and you might wonder, “How can …

In the digital era, the realm of customer data management is undergoing significant transformations. As personal online identifiers, particularly third-party cookies, face increasing restrictions, businesses must recalibrate their strategies to meet changing realities. Major browsers like Safari, Firefox, and Chrome have already embarked on this trajectory, implementing stringent tracking prevention measures. These shifts have profound …

Do you often hear the word ROI? What’s a social media ROI? If you’re not in the marketing industry or in the marketing industry and want to know more about social media ROI, this guide is for you. Social media ROI is the return on investment a company can expect to make from the money, …

2gether Digital is a full-service digital marketing agency based in India. 2gether Digital always provides the best services for their customers including SEO, PPC, social media marketing, web design services, and cost-effective and ROI-driven digital marketing services. They’re a team of certified Google marketers and web developers who create strategies that drive highly qualified leads …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Online advertising is more attractive to consumers because advertisers focus them to match the former’s interests. In addition, the online advertisements can appear simultaneously in a number of variations including a video, sound clip, text and a combination of them. The Internet has become the most powerful tool in advertising nowadays, which makes it much …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Over a hundred years ago, John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In past, this quote struck fear in the hearts of marketers but in the digital age, it’s not. Marketers can easily identify their users, analyze their behavior, personalize ads, …