As social media has become a necessary part of everyone’s life, it is crucial to know how consumers around the world are interacting and engaging with the digital content, and which devices do they use the most. Get a closer look at the device trends in 2020 in this report as it covers the following: …
As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress. There is a noticeable rise over the past years in the percentage of people in the emerging and developing nations who say that they use the internet and own a smartphone. And while people …
A new study conducted by AudienceProject on 16,000 in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland revealed that people are giving up the computer in favor of the mobile. Mobile penetration has now exceeded the computer penetration and new devices are being introduced creating an ever more fragmented landscape of devices. Top …
The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India. The health category is significantly less mobile …
Desktops and laptops are the most commonly used device for checking emails in general – with a rate of 79% – and for those aged 35 or older with 81%. This is followed by smartphones for three-quarters of respondents. Smartphones also are more commonly used by respondents aged 18 to 34. Checking emails using tablets …
Using apps to access social media is still the most common in Australia. 68% of Australian internet users access social media on mobile devices via apps, while 23% use both apps and websites. The females are more likely to use apps than males with a rate of 71% vs. 64%.
US households own a variety of devices not only one device. Personal computers, smartphones, and wireless devices ranked the top with rates 97%, 81% and 61% respectively. 48% own dedicated game console devices and only 11% of US households own a Virtual Reality (VR) devices.
Teens in US nowadays have more devices at their disposal than ever. The smartphone is the most used device among Americans aged 13- to 17-years-old. Laptop computer comes on the second level of preference with a rate of 69%, then gaming console, iPad and Tablet.