Tag: Device Ownership

Millennials are also known as Generation Y or Gen Y. Millennials are the demographic cohort following Generation X and preceding Generation Z. Millennials are individuals who were born between the 1980s and early 2000s. They are considered to be the most connected generation, as they grew up during the internet age where people communicate through …

This GlobalWebIndex report places the light on business leaders. The report focuses on some important points which need to be known such as: Profiling business leaders according to their demographics, attitudes, and lifestyle and what are the dining characteristics of them. What kind of devices do they use in their personal lives and in the …

As social media has become a necessary part of everyone’s life, it is crucial to know how consumers around the world are interacting and engaging with the digital content, and which devices do they use the most. Get a closer look at the device trends in 2020 in this report as it covers the following: …

As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress. There is a noticeable rise over the past years in the percentage of people in the emerging and developing nations who say that they use the internet and own a smartphone. And while people …

For many consumers across South Africa, the mobile devices is not just a communication device but also the primary channel for them to get online and to access various life-enhancing services. The latest study launched by Deloitte on the South African mobile market revealed that the year 2017 was a significant turning point in the …

Gaming has long played a prominent role in the entertainment space, both on-and-offline. But recently, the gaming community has expanded significantly. With the definite increase in the computing power you carry around in your pocket, smartphone gaming has become a huge industry. Take a glance at the most used gaming devices by internet users: Smartphones …

Smartphones and tablets can no longer be ignored by email marketers. They represent a massive part of all email interactions and revenue. The pervasive use of smartphones empowers marketers to reach individuals anytime and anywhere. 75% of Surveyed Americans indicated that they are using their smartphones mostly to check their personal emails, while 29% mentioned …

The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India. The health category is significantly less mobile …