Indicators
Devices Share of Paid Search Clicks by Platforms in The Second Quarter of 2019
Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …
Researches
Attitudes to Digital Video Advertising, 2018 | IAB Europe
In Europe, digital advertising is estimated at a €41.9 billion which continues to be driven by video and mobile. Indeed, digital video increased by 21.4% in 2016 to a market value of €3bn and now almost half of the digital video is generated programmatically (46.5%). Find more insights into the status of adoption and buy-side …
Indicators
Desktops/Laptops Dominate Devices Used for Checking Emails Regularly in EMEA, 2017 | Adobe
Desktops and laptops are the most commonly used device for checking emails in general – with a rate of 79% – and for those aged 35 or older with 81%. This is followed by smartphones for three-quarters of respondents. Smartphones also are more commonly used by respondents aged 18 to 34. Checking emails using tablets …
Indicators
Smartphone Is the Most Used Device Among American Teens, 2016 | Think With Google
Teens in US nowadays have more devices at their disposal than ever. The smartphone is the most used device among Americans aged 13- to 17-years-old. Laptop computer comes on the second level of preference with a rate of 69%, then gaming console, iPad and Tablet.