Tag: Data Sources

INTRODUCTION Taboola, in collaboration with Qualtrics, recently conducted a study involving U.S. brands and agencies, seeking to understand their priorities when selecting digital marketing platforms. Data and insights emerged as the second most crucial consideration for brands, right after brand safety. With this priority in focus, we aim to provide our brand and agency partners …

Two months ago, Facebook published a white paper that sought to address some of the key issues involved in making data portable between online services. Now, Facebook has launched a tool to free media stored on the platform. The new image transfer tool will let users copy all their photos and videos from Facebook to …

Customer relationship management has been the prevailing term associated with companies that wish to manage their sales funnels and revenue streams. However, with the explosion of marketing technology, multichannel marketing, and new pressures on revenue generation, companies have realized that they need to look beyond their CRM systems, they have to take dive deep in …

A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. Data visualization isn’t only a tool to be used by clients, as Marketers are increasingly relying on it to make the necessary alterations during …

Digital marketing has been transformed by innovative ways by which businesses use data to create successful marketing strategies and improve operations. It doesn’t matter which industry your business is in or the size of your business, marketing analytics should inform every decision that you make. By analyzing data, you can understand your customers, identify who …

The number of data sources available to inform digital advertising continues to grow. Each contributes to a single objective, targeting the right audience, with the right message, at the right time. Building a personal brand is useless unless you target the right audience. A target audience is a specific group of people with shared characteristics who are most likely to …