Tag: Data Management

Digital marketing has been transformed by innovative ways by which businesses use data to create successful marketing strategies and improve operations. It doesn’t matter which industry your business is in or the size of your business, marketing analytics should inform every decision that you make. By analyzing data, you can understand your customers, identify who …

Consumer insight has always been central to effective brand positioning and marketing strategy. Today, it’s taking on a whole new role. What are consumer insights? It’s a real truth about a customer reveals something about consumer behaviors and perceptions, underpinning a successful marketing campaign; helping a brand to create the right message for the right …

Return on investment (ROI) is an important part of digital marketing and really, almost every part of marketing. It tells you whether you’re getting your money’s worth from your marketing campaigns or not. And if you’re not, it’s critical to get to the bottom of it and understand why so you can learn how to improve your campaigns. …

The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …

There are various digital marketing tactics to execute in the digital marketing plans, surveyed marketers mentioned that there are many difficult tactics to execute in plans. The data management & marketing technologies are classified as difficult tactics with a rate of 18%, while content marketing & search engine optimization comes at next with a rate of 16%. 11% of …