Tag: Data Driven Marketing Strategy

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …

Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them, businesses might have a dozen different messages or solutions based on …

When it comes to digital marketing, there’s nothing more powerful than the opinion of the masses. But when it comes to getting these opinions, brands and companies are becoming spoiled with choices? What about you? Do you set up a complicated system to check for consumer behavioral data? Or do you go with the familiar …

A data-driven marketing strategy enables data-driven decision-making using technology and applications that help a business achieve its strategic imperatives. Data strategy must be driven by the business not only by the technology that services the business. Data has the potential to be the most valuable marketing resource. With the right information in hand, marketers can …

Data-driven marketing (DDM) is top of mind for brand and agency executives. Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and big data. Today’s marketing has shifted from being a discipline close to communications to a discipline …