Researches
DATA-DRIVEN MARKETING TRENDS 2024 | Ascend2
DATA-DRIVEN MARKETING TRENDS 2024 In today’s digital landscape, utilizing data is more than just a competitive edge—it’s essential for marketers striving to stay ahead and adapt to their audience’s changing needs.” – Neil Patel, Digital Marketing Expert. Data is the foundation of effective marketing. Every year, marketers increasingly focus on leveraging data to create personalized …
Guides
Going Global: Take a Data-Driven Approach to International Expansion | WPROMOTE
Venturing into new markets can pose challenges like language barriers and cultural differences. Our comprehensive guide offers a data-driven approach to international expansion, covering market understanding, strategy adaptation, key metrics definition, performance tracking, and audience insights for global success. Learn to make a compelling business case, identify lucrative market opportunities, and sustain success post-launch. Evaluate …
Indicators
Main Barriers of Gaining Value From Data-driven Marketing, 2019
A data-driven marketing strategy enables data-driven decision-making using technology and applications that help a business achieve its strategic imperatives. Data strategy must be driven by the business not only by the technology that services the business. Data has the potential to be the most valuable marketing resource. With the right information in hand, marketers can …