Tag: Data Collection

Data management is an important tool for companies to stay on top of their game, in today’s digital age, businesses are accumulating vast amounts of data at an unprecedented rate. However, the challenge is not just about collecting input. It is about effectively managing, analyzing, and utilizing that input to drive success. This has led …

There’s a whole lot of social data out there and, unfortunately, too much data can lead to too few insights. The irony is the more data fields collected, the less they overlap, creating “holes” in the data. Have you ever thought about how people express themselves online? It’s a big unstructured, noisy mess. For online …

Consumer insight has always been central to effective brand positioning and marketing strategy. Today, it’s taking on a whole new role. What are consumer insights? It’s a real truth about a customer reveals something about consumer behaviors and perceptions, underpinning a successful marketing campaign; helping a brand to create the right message for the right …

World-class chefs can only make their masterpieces when they start with the best ingredients, the same goes for your marketing. Technology allows companies to access millions of potential leads, but successful companies know that the quality of leads that matters, not the quantity. Automation can help to make that distinction as marketing automation stands apart as a …