Indicators
66% of B2B Marketers Indicated That Reporting & Analytics is The Most Important Solution to Improve the Company Data Activation Practices, 2018 | Forrester
Data activation is marketers using valuable data and customer insights to power the customer experience across channels. Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why …