Client retention is more valuable than client acquisition. According to a Harvard study, increasing customer retention by just 5% can boost a company’s profits by up to 95%. Therefore, keeping your current clients happy is crucial for your agency’s success, preventing the constant need to seek new customers and wasting resources. During agency reviews and …
Journey maps are powerful artifacts that can catalyze your organization’s customer experience (CX) transformation. This guide will show you how to leverage existing journey maps to spur enthusiasm for and investment in CX. You’ll discover how journey maps can serve as a springboard to: • Prioritize CX projects that will have the greatest business impact. …
In the dynamic world of digital marketing, efficiency is key. This is especially true when it comes to scheduling – a critical element that can streamline operations, save time, optimize resource allocation, and ultimately drive profits. According to LinkedIn, scheduling content allows you to reach your audience more effectively, reducing the fuss and increasing engagement. …
Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Thus, Improving Business awareness and connecting better with customers. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get …
The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization. The customer …
Customer experience is fast becoming a top priority for businesses, creating superior customer experience seems to be one of the central objectives in today’s retailing environments. Retailers around the globe have embraced the concept of customer experience management, with many incorporating the notion into their mission statements. The ongoing digital revolution and the remarkable rise …
When consumers are ready to make a purchase, it is important for marketers to provide a streamlined conversion path to make the purchase easy to complete. Advertisers should consider ad placement, tone, device optimization, and promotions to ensure that their messaging aligns with user intent, ultimately provides a high-quality user experience, consumer decision journey is …
Irish consumers have enthusiastically embraced online shopping and are increasingly aware. Far from reducing their consumer rights, buying items online actually increases the rights that are available to them. There are still those of consumers who prefer face-to-face sales where delivery of the item may be necessary or more convenient. But what rights can they …